REAL ESTATE CASE STUDY
More homes sold in the first seven months of 2020 than ALL of 2019!
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%
Increase in Google Paid Search Traffic
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Leads from Google Traffic in 90 Days
Case Study Overview
As one of the top-producing real estate teams in the United States, Amy Stockberger Real Estate (ASRE) has been extremely successful over the past 20 years. The challenge was they were spending thousands of dollars every month on billboards, Zillow, and had a digital marketing agency running their Google and Facebook campaigns. Amy knew she had to cut back on her budget and was uncertain about her digital marketing performance.
She had opted-in to a very, vanilla Facebook and Google strategy from a large real estate focused digital agency. Their customer service was non existent, reporting was spotty, and performance was even worse. She wanted to decrease the money spent on Zillow each month while increasing her leads, too.
I wish I would have hired Cannonball Digital years ago. I cut back thousands on Zillow AND I’m seeing more leads than ever before. We’ve also sold more homes this year (through June 2020) than all of 2019!
Amy Stockberger
Owner, Amy Stockberger Real Estate
Applying the 4 As
Define the Goal
We started by defining Amy’s goals and main areas to grow in a market she was already dominating. We discovered huge opportunities within Facebook and Google paid search right away. The templated campaigns and strategies weren’t delivering an effective cost per lead nor were they reaching the right audience.
Fire Bullets
Our assessment was spot on, as the cookie-cutter AdWords campaigns weren’t delivering the relevant keywords, causing them to lose out on buyer/seller opportunities. In addition, their limited Facebook campaigns were missing the mark to brand ASRE as the go-to-expert in her market. We revamped their digital strategy and created a plan that better suited Amy’s goals.
Drop Cannonballs
THE 2%
IN-MARKET STRATEGY
Our 4 As (the 2%) implementation specific for ASRE lowered her cost per lead on Google by over 150% and average cost per click (CPC) was under $1. Our Facebook campaigns delivered more impressions, reached more people with a higher frequency, and drove more shoppers to their website, more phone calls, and ultimately sold more homes than the previous year.
THE 98%
FUTURE BUYER STRATEGY
Our 4 As (the 98%) started by creating informational content we distributed mainly on Facebook. We focused on topics like tips for first-time home buyers, why mortgage pre-approvals are important, tricks to organizing a kitchen, and much more.
Case Study Results
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%
Increase in Google
Paid Search Traffic
Paid Search Traffic
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%
Increase in Google
Organic Traffic
Organic Traffic
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Leads from Google
Traffic in 90 Days
Traffic in 90 Days
$
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0
Cost
Per Lead
Per Lead
ASRE sold more homes in the first seven months of 2020 than ALL of 2019!