BRANDING STRATEGY FOR SIOUX FALLS BUSINESSES

Leads,
Leads,
Leads.

Everyone wants leads. As a digital marketing agency, we get it. It's part of what we do for our clients. Over the past 20-ish years (yeah, we're dating ourselves a bit) we've also been hyper-focused on leads.

That is until we found better strategies, tactics, and results for our digital advertising.

What is Branding?

Branding is about positioning your business to fill a need, meet expectations, build trust, and develop relationships. It’s about keeping your promise differentiated, relevant, compelling, and true.

Marketing vs. Branding

Marketing is about identifying and growing an audience for your brand that grows your pipeline and creates sales.

Marketing

Your brand is what people think about you – your identity.

Branding

Marketing is the message and distribution of your brand.

Customer Experience

An awesome customer experience is the best brand investment for any company. Starting with your marketing (your message) and your website. And now, the topic most digital advertising agencies don’t discuss enough: your in-store experience. This connects how people “feel” about your brand. Does your online experience match your in-store experience?

When your brand sticks with your prospects and customers you make a difference. It won’t generate “leads” or even direct sales right now, but solely focusing on leads is a short-term perspective and very old-school.

Invest in Your Brand

Why should you invest in better branding? A well-positioned brand leads to credibility. When a shopper is making a list of companies to spend their time and money with, your brand is in their brain.

They've cut through all the crap.

You're the first company on their list.

You're the first company they connect with.

If the experience is top-notch, you're the first and only company they buy from.

Your brand is your greatest salesperson. If you’ve spent time building it, that is.

Let Us Help Build Your Brand

It’s time to concentrate your marketing efforts on more than just lead generation. Our 4 As digital marketing strategy will help you create new shoppers through brand awareness. Let’s start the conversation and get you on the road to building your brand today.