CASE STUDY: BLUE BIRD DAY PROGRAM AND EYAS LANDING
Blue Bird Day saw a 191% increase in users to their website versus the previous year, while Eyas Landing's website users increased by 122% over last year.
0
%
Increase in traffic via Google Ads with Blue Bird Day users visiting more pages per session and staying longer on the site, too.
0
%
Increase in traffic via Google Ads with Eyas Landing users visiting more pages per session and staying longer on the site, too.
0
%
Case Study Overview
Our discussions with the Blue Bird Day Program and Eyas Landing began thanks to another prime example of cookie-cutter campaigns. What’s that mean? The agency they had coordinating their digital marketing efforts lacked new ideas, communication, and responsiveness.
This larger agency also lacked innovation and strategy. They sent a monthly performance report via email and were hard to reach. Sound familiar? This group cranked out the same stuff month after month after month. Not that we’re complaining! This is why Cannonball Digital was created. We are here to eliminate boring, scalable strategies that don’t truly help businesses grow.
Working with Cannonball has been convenient for our team and beneficial for our business. We appreciate their flexibility, adaptability, and commitment to our unique goals.
Dr. Laura Mraz
Executive Officer, Blue Bird Day/Eyas Landing
Applying the 4 As
Define the Goal
One of our primary goals was to create more brand awareness that would help build credibility and trust. Both entities had been creating helpful content in-house for many years. The teams at Blue Bird and Eyas had all the tools to help answer their clients’ questions. The challenge was creating more awareness and distributing their educational blogs to potential clients because it wasn’t being found or seen by anyone.
Fire Bullets
Our targets centered predominantly around distribution. As we mentioned, the experts at Blue Bird and Eyas already had the materials—great content that really provided value for their clients. In terms of distribution, Google and Facebook were the core channels that made the most sense for their audience and prospects.
Drop Cannonballs
THE 2%
IN-MARKET STRATEGY
One area that is often overlooked when branding your business is to make sure you’re showing up online when people search for your product or service. Knowing your audience, what they need, and what your business will do to fulfill the need is essential for creating the right Google Ads campaigns. A lot of this valuable information can be found if you know what to look for in Google Analytics.
We take a look at what channel they entered the website from, what they clicked on, what pages they visited, what pages they exited, where they were, and much more. From Google Ads, it’s important to review a few fundamental areas like negative keyword searches, keyword volume, impression share, and conversions. This information will act as a guide when it comes time to structure your campaigns, ad groups, and keywords.
THE 98%
FUTURE BUYER STRATEGY
Facebook branding + content marketing = increases in brand awareness measured at a high level by branded searches, as well as organic and direct traffic. When you have great content that hits the right audience, really good things happen. In the case of Blue Bird and Eyas, we created solid branding campaigns to express the value of choosing these wonderful organizations.
Case Study Results
Blue Bird Day
Increase in users to the website versus previous six months
0
%
Increase in contacts created from month one of advertising to month six
0
%
Increase in organic users to the homepage and +232% organic traffic (YOY)
0
%
Increase in Google Ads traffic
0
%
Increase in website traffic from Facebook/Instagram
0
%
Eyas Landing
Increase in users to the website versus previous six months
0
%
Increase in contacts created from month one of advertising to month six
0
%
Increase in organic traffic
(YOY)
(YOY)
0
%
Increase in Google Ads traffic
0
%
Increase in website traffic from Facebook/Instagram
0
%